Our search engine marketing solutions include maximizing your potential with Google Local/Google Places, organic search engine optimization (SEO) and pay-per-click ("PPC" or "Sponsored") search engine marketing. These marketing strategies complement one another.

Google Local/Google Places - WEBSITE NOT NECESSARY

We can help your pharmacy to appear near or at the TOP in Google's Local Business Results, and also as one of the TOP listings on the first Google results page, in up to five search categories.

One time fee - only $399! No ongoing fees!
SAVE $100! - Only $299 if Storey Marketing designs or has previously designed your website.
GET STARTED NOW!

Google Local/Google Places ties searches such as "compounding pharmacy" to local businesses on a map, and works on regular web browsers and on mobile devices such as cellular phones. Google Local gives additional exposure in the search results. By controlling your Google Local/Google Places listing, we can also correct your displayed map location. Google favors businesses that utilize Google Local/Google Places, and your ranking can be further enhanced with reviews and a website with good search engine placement.

SEO and PPC

Organic: Search results display on left or more visible area of page. Clicks are free.		PPC: Search results display on right or under, "Sponsored" heading. You pay for clicks.

Organic Search Engine Optimization (SEO) program is designed to achieve high search engine rankings for your website on the 3 major US search engines.

Storey Marketing will

• establish the keyword phrases with the greatest rankings potential
• Pre-test each candidate phrase for popularity, (i.e. the frequency with which each has been searched during the last 30 days)
• Identify iterations of each keyword phrase candidate that can also be used to client advantage
• Create and implement page content, page titles, page names and other tools that strongly emphasize the keyword phrases assigned to that page, without risking over-use.

Organic SEO Program includes

	Initial consultation & site review
	Keyword analysis & development
	Baseline search engine report
	Optimization (content, HTML tags, navigation, links)
	Link building
	Submission to Google, Yahoo
	Submission to directories
	Monthly analysis, optimization, submission
	Quarterly reports to client

Investment

Initial optimization: $800

Pay-Per-Click (PPC) program

While 80% of clicks on a search results page originate from an organic listing, conversion rates for pay-per-click ads are slightly higher--meaning visitors that originate from pay-per-click ads are more serious. Further, a well managed pay-for placement campaign can provide valuable and instantaneous insight into the keyword phrases that are most effective.

Storey Marketing will set up a Google Adwords program that is limited to your geographic region, which will index to various keywords and phrases that have been identified as "top performers". When someone is searching on Google and enters one of these keywords or phrases in the search box, your ad will appear on the right side under "Sponsored Links".* When someone clicks on the ad, your account is automatically charged for the amount that we have bid for that keyword or phrase. Ad placement is determined by bid for the keyword or phrase, and the level of response to your ad. PPC can create an immediate burst of traffic to your website in response to searches for various keywords and keyword phrases.

* your ads may not appear 24/7 as the number of times that your ads appear is determined by your budget.

In order to optimize the return on your investment, our program is designed so that your ads will appear only in a predetermined  geographic area (i.e., radius of a city or a region).

Our Pay-Per-Click (PPC) search marketing service starts with a comprehensive consultation. We have identified the top performing keyword phrases for three sectors: BHRT, general compounding, and veterinary compounding. You can opt to include one, two, or all three of these sectors in your campaign.

We write compelling ads and carefully manage the keyword bidding process to make sure that you don't overpay. Likewise, we make sure that we're targeting keywords that are consistently driving the right prospects to your website. Each month, we carefully analyze the traffic and cost generated by each keyword phrase and use this data to drive targeted traffic to your website.

PPC program includes

	Keyword analysis & development
	Google PPC account setup
	Ad management
	Keyword and bid management
	Monthly management and reporting

PPC program Investment

Contact us for details.

Recommended Option for PPC campaigns: Optimization/Creation of "landing" page for each sector:
When a potential patient/practitioner is directed to your website, the CONTENT OF THAT "LANDING" PAGE WILL DETERMINE THE ACTION THEY WILL TAKE. Therefore, the page has to be enticing and inviting, and tell the visitor why they want your pharmacy to be on their health care team, and what action to take to initiate that relationship.

Each ad will direct the visitor to a pre-determined page on your website which is pertinent to the ad for the sector(s) you have selected (BHRT, general compounding, veterinary). We recommend that the content of each of these pages on your website be optimized for your pharmacy (and this information will also help with organic SEO).

Websites enrolled in our PPC program will also be submitted to the major search engines which may help to improve your organic search engine ranking.

Your PPC budget can be increased or decreased any time, and your program may be discontinued at any time. When a PPC program is stopped, ads cease to appear.

Storey Marketing will limit their SEO services (PPC and organic) to one pharmacy per area.
Don't hesitate: begin today! Call 800-270-8878 or email info@storeymarketing.com with questions or for more information.